We always try to protect your personal privacy and this Privacy and Cookies Policy is here to help you understand what we may do with any information you share with us. This Privacy and Cookies Policy only relates to the processing of your Personal Information by Highest Heels or on our behalf. Highest Heels only accepts responsibility for our Websites and does not extend to any websites that are linked from our Websites.

We will only use information from which you can be identified, such as your name, contact details and financial information ("Personal Information") which is provided to us, or otherwise obtained by us, in accordance with this Privacy Statement. We will ensure that your Personal Information is handled in accordance with the "Data Protection Legislation" (as defined at the end of this policy).

You can access our Websites homepages and browse our Websites without providing your Personal Information to us (save for some limited information we may collect depending on your browser settings), but if you do choose to give us your Personal Information by contacting us through the Websites (or otherwise engaging with us), you acknowledge that we may collect, use and transfer your Personal Information as set out in this Privacy and Cookies Policy. If you do not agree with this Privacy and Cookies Policy, do not give us your details.

This Privacy and Cookies Policy is part of our Terms and Conditions. We reserve the right to change this Privacy and Cookies Policy from time to time and you should therefore check this page frequently to ensure that you are happy with any changes.

In this Privacy and Cookies Policy, "Highest Heels", "we", "us" and "our", refer to The Highest Heels company, registered in England and Wales with registered address; Green End Street, Aylesbury, Bucks, HP23 5AT, United Kingdom.

For the purposes of the Data Protection Legislation, we are deemed to be the "data controller" in respect of any Personal Information that you provide to us in connection with the operation of our business or we otherwise obtain about you.

When you engage with us (e.g. purchase shoes or other products from us, use, register or create an online account on our Websites, subscribe to any of our services, sign up to updates, post content on our Websites, voluntarily provide us with feedback, contact us via social media websites, or otherwise), we may collect the below Personal Information from you. Please ensure that the Personal Information that you provide to us is accurate and complete and notify us if any changes are made to your Personal Information so that we may update our records.

This Personal Information may include:

- your title, name and surname;

- your contact phone number and e-mail address.

- your date of birth (so we can send you a birthday treat!)

- demographic information such as preferences and interests; and

- other information relevant to customer surveys and/or offers.

When you place an order with Highest Heels, we ask for your name, e-mail address, delivery address, billing address, mobile phone number and credit card details (as well as expiry date) or other payment details. We keep a record of this information so that we can recognise you and fulfil any orders you place securely with Highest Heels. We retain details of your orders and copies of any e-mail, social media or written correspondence you send us in order to maintain high standards of customer service. Once you have placed your order, you will then be able to check on your order status, manage your address book and stored payment methods and speed up the ordering process.

We also automatically collect certain limited information about your device, your visits to our Websites and when you contact our staff through the online chat help system which may be considered Personal Information. Technical Information may include:

Device data. We may collect information about the type of device or platform you use (such as a computer or mobile device) to access our Websites and your choice of web browser.

Location data. Your use of our Websites may generate geographical data, such as the location or time zone of a device or IP address, which we may collect.

Log data about your visit. Your use of our Websites automatically generates information about your unique visit which we may collect. This can include uniform resource locators (URLs), data about your internet service provider, the number and timing of clicks to and from the content on our Websites, which events you view, page response times, download errors, length of visits to certain pages, page interaction data (such as scrolling, clicks, and mouse-overs), email engagement rates and activities, and methods used to browse away from the page. Typically we will not be able to identify you from this information.

Data about your interactions. Our websites may provide you with the opportunity to interact with content in certain ways, such as by sharing content on social media. These interactions create data which we may collect, for example, the contents of a post or comment, or whether a link or image was shared using a particular social media network.

Some of the technical data set out above will be collected by cookies that we use on our Websites. For more information on the ways in which we make use of cookies, please see below

We are committed to protecting your Personal Information and we will only use or disclose your Personal Information to (i) perform the contract we have with you, (ii) comply with our legal obligations, (iii) for our legitimate business interests (such as to analyse and improve our Websites, products and services), (iv) personalise your experience when you visit our Websites, (v) where you apply for a job with us, process your application and (vi) for any other purposes for which you have given your explicit consent.

In order to process your order we will send you a confirmation email or we may need to contact you by telephone or email to verify your details before we are able to process and dispatch your order or we may be unable to accept your order.

Where you have explicitly consented or where we otherwise have a right to do so, we may from time to time contact you by post, electronic mail or mobile phone messaging about new products, special offers or other information which we think you may find interesting using the contact information which you have provided. Registration enables you to update your preferences of the marketing that you wish to receive and how we send it to you. You may opt out of receiving these marketing communications by simply following the instructions outlined in the email or mobile phone message.

We may, through working with social media platforms and third party advertisers, also use your information to display online marketing advertisements to you.

From time to time, we may also use your information to contact you for market research purposes by email or mail. This will only happen where you have opted-in to receive such communications. We may also use the information to customise the Websites according to your interests.

We will not share your Personal Information with third parties unless we have your explicit consent, need to share this information to enable us to fulfil our contract with you, are required by law or where otherwise necessary for our internal business processes.

For example, where you purchase products from us, if you pay by card, your card details will be shared with third parties as necessary to process your transaction. We need to contact card issuers for validation checks and authorisation on all card payments. If the issuer of your payment card refuses to authorise payment to us, we will not be liable for any delay or non-delivery. Highest Heels will validate the names, addresses and other information supplied during the order process against commercially available records (e.g. Electoral Roll data, Credit Reference Services) and a third party may be instructed to complete these checks. By ordering from our Websites (or via our App) you acknowledge that such checks shall be made. We may also need to provide your Personal Information to PayPal or other payment processors. Any Personal Information you provide may also be disclosed to a registered Credit Reference Agency which may keep a record of the information. These measures are taken as extra protection for you, to ensure your online shopping experience with us is as safe and secure as possible. We also share your Personal Information to third parties for purposes of delivery of the products to you and for the purpose of processing your order.

We may share your Personal Information with third parties, such as Facebook, Instgram or via other third party advertising that may appear on other websites you use, where we have a legitimate business interest for doing so. Where we are relying on legitimate business interests for the processing of data, we will first consider whether or not these interests are outweighed by your interests, rights and freedoms.

Cookies are small pieces of information in the form of text files that are sent to your browser from our web server and are stored on your computer. Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than information about how you use the site and the data you choose to share with us (including data you automatically share with us by way of your browser settings).

There are essentially 3 different types of cookies that we use on our Websites:

Cookies essential to website operations - These cookies allow you to browse the Highest Heels website, search for products and add items to your basket.

Non-essential but helpful cookies - These cookies help improve your experience on the site by allowing us to make alternative product suggestions based on which products you view.

Analytics and Marketing cookies - Analytical cookies monitor how you use our site and help us identify areas where we can improve the site. Marketing cookies are used when you visit the site via our emails or via other partner sites (affiliates) and give us visibility of how you found our site.

You can set up your computer so that it rejects cookies and you will find instructions on how to do this at www.allaboutcookies.org. It may be that your browser provider will ask you to set your preferences for cookies. Please note that the choices you make will affect the content you see on Highest Heels.co.uk. If you have all cookies disabled on your computer, your shopping experience on our Websites will be limited to browsing and researching – you won't be able to add products to your shopping basket or buy from us online.